Again, I'll go back to my opening remarks. There is a public perception issue as it relates to modular and some other new building technologies. I think there are a number of things that can be done. I talked about the government being first adopters of the technology. This is what happened in Europe, and then the public came along. There's also an ability to provide incentives for homeowners to choose modular or new technologies over more traditional methods.
One of the topics that came up was decarbonization and our targets for 2050. Modular is specifically designed for deconstruction, so I think it's one of the only building technologies that can get to a net-positive place over traditional methods.
I think we need to look at the incentives and promoting modular so the average person considers it as an alternative to traditional methods.