I think the answer to that is yes. As the cost of living has grown, Canada's ski areas are finding that public sentiment towards skiing is still strong, but that definitely there will be a fixed number of ski days, as we call them, in everyone's wallet.
What I'm finding now is that ski areas across the country that have enjoyed a postpandemic boom in participation, with people wanting to be outside in some very beautiful places, are now turning to business solutions: products and services that meet a price point that allows individuals to access snow sports. My own organization does many of those, but each ski area will have targeted promotions to make sure that snow sports participation continues to be as affordable as it can be.