Our workforce is very young. Of course, we also have a good segment of that workforce who are active retirees. We court them as well.
For the young individual, it really comes down to the strong seasonality of our business. Here in Collingwood—I suspect Big White would echo this thought—we are close to major centres that have a large number of competing employers. One can work at any business in Collingwood. We have all the big box stores and things like that, with the same number of hours as a ski area. The challenge we have is the ongoing seasonality of our business. A young person will have x number of hours one week and then perhaps fewer hours the next, whereas they have a much more fixed schedule at the local Canadian Tire. Oftentimes, those become the employers of choice.
We continue to work on that. Blue Mountain, in my backyard here in Collingwood, has started to offer year-round benefits protection to individuals who work on a seasonal basis. They now call them—