I think a lot about how we can get young people, in particular, to seriously consider a skilled trade as a career of first choice. Our workforce desperately needs skilled trades workers. We have about 700,000 skilled trade workers who will retire between 2019 and 2028, I think. These are good-paying, professional, exciting, in-demand jobs.
Historically, these jobs have been second-choice careers. We have put in place a strategy and launched a campaign to educate and to reframe the conversation to get young people, in particular, excited about a career in the skilled trades.
We have been working with industry partners. We've formed an advisory group. We've launched this campaign, which is wrapping up at the end of this year. Again, we're trying to get the conversation shifted to promote our apprenticeship strategy and promote the supports we have with UTIP, for example—the union training and innovation program—to change the conversation. This is a first-career choice. When I came into this portfolio, the average age upon entry into the skilled trades was around was around 27 or 28.
We want people to be excited about these good-paying jobs. We desperately need our workforce to have the richness of skilled trades workers in it in order to get what we need to get done: to build our economy.