That's an excellent question.
I'm a good “googler”. I tried to figure out which scholarships were out there. I'm not sure if it is on the different university websites, but I would recommend trying to implement it. There is a list of different scholarships that individuals may qualify for.
In the event that it is not, I would probably see about putting it in different universities as well, to help people recognize that it is available. That would be the predominant way to advertise as well.