Thank you very much. That's a welcome question.
I mentioned two of the projects we're working on right now: one to attract youth and the other to recruit seniors. In both cases, we're talking to people who can tell us what it is about volunteering that appeals to them and the barriers to their volunteering, to help us design a campaign that is going to speak to those things.
The other important thing—and that's for seniors and for youth and anyone else—is that the invitation to volunteer be extended by someone they can relate to. Our youth volunteer advocates project is giving youth the leadership, communication and presentation skills—interaction skills—to go out and speak with their peers in all corners of the community, talk to them about what volunteering is all about and share with them their ideas about opportunities.
The other side of that is talking to the organizations that use volunteers about how to make a volunteer experience valuable and attractive to today's volunteers, whether they are old people or young people. In some cases, they're adapting volunteering to be virtual, doing more things online or remotely.
The best thing to do is ask people what they need and what they expect—what kind of supports they're going to need, whether it's a bus ticket or some recognition—and then make sure that the volunteering adapts accordingly.