Thank you.
Just to add to Mr. Ryan's comments, we at CSIC, from early days, adopted and have been continuing on a consumer empowerment and education process. In the very early days, we placed ads in many of the top source countries' national newspapers in the languages in which they were published--for example, Hindi, Punjabi, Urdu, and Mandarin--and we continue. At present we are placing ads in over 40 ethnic newspapers published throughout the ethnic communities in Canada. Again, those advertisements are in the local languages of the publication.