The direct answer is that standards don't directly improve the service itself. It's a means of measuring your service level against the target you're aiming to achieve. Far be it from me to signal a need for more funding or to say what should be the service level, but we believe it's important to reach a conclusion about funding. We believe it's important for an organization to decide on the level of service they want to deliver and then monitor the service to identify how things are going.
On November 29th, 2010. See this statement in context.