We will be planning fairly aggressive communications around the launch of the eTA. We think there will be about a six-month period between the eTA being available for application and its actual use by airlines through the IAPI system that CBSA is advancing under the perimeter strategy.
Of the two, eTA will sit on top of the IAPI architecture, which is actually the connection to the airlines at the desks in airports around the world. We'll be mounting very aggressive communications strategies in key markets. We also have a very regular dialogue with the Tourism Commission. They're quite interested in our visa processing issues. The minister has met with them. My colleague, Dawn Edlund, on the operations side of the department, is pretty much integrated into their consultative committee. We'll be able to use that network as well to get the word out well in advance of eTA going live.