They run programs that I could call programs of inquiry into what citizenship means to Canadians in the 21st century, what being a citizen means to a Canadian today. We know that a lot of people attach importance to their citizenship as an expression of their freedom, their personal freedom, and our freedom as a country. We know that a lot of people attach importance to the history of Canada, which we are still discovering.
We just passed black history month. I don't think any of us around the table could count ourselves as fully knowledgeable about the history of black Canadians as we would like to be, and through the promotion of Canadian citizenship that this institute does, we are bringing that history back to life. They played a role in helping us design the Discover Canada guide. They do fantastic work promoting citizenship and helping us design the citizenship ceremonies to make them as meaningful as possible, and to associate them with different institutions in Canada that magnify the meaning that we all sense and the emotion that we all sense in those ceremonies.
I had the opportunity to be on the ice at the Canadian Tire Centre here in Ottawa, in Kanata, for a Senators game where new Canadians were on the ice thanks to an initiative of CanadianTire. That's the kind of innovation that's happening under the auspices of the institute and in partnership with us.