It's true it is a bit complicated, especially since, as was just mentioned, women or immigrants make up a diverse group. When it comes to immigrant women, for example, some are city dwellers, whereas others live in rural areas and have a tougher time accessing information. Some of them have never gone to school and don't know how to read or write.
How can we deliver information to them? I think the approach should depend on the prospective immigrant. People on site, in the home country, can deliver the information to them, there, in their native language.