That's a very interesting question.
If you're making a big life change and deciding to come to a different country, there is absolutely an onus on you to research and find out what you're coming to.
I think part of the issue around that is that the information is widely distributed. It's scattered in many different places. If you're coming from another country, you don't understand that Canada's divided into 13 different provinces and territories and what the requirements are for each of those locations. It can be very daunting, if you're an immigrant, to try to figure out how all of that works.
I would also say that our reputation is such that people assume, “Well, Canada's open. I can just go and it will all work out for me. I'm hard-working.” In some ways, that reputation works against us, because people just assume Canada is so friendly to immigrants, and they think, “Of course there'll be jobs for me. I've read in the paper they need doctors. I'll go to Canada.”
I would say, too, that other countries are catching up to us in that way, and it has become much more competitive. We have visits from Germany all the time. I was just in Finland talking to them about how they can approach attracting more immigrants. Australia is doing a bang-up job of attracting new immigrants. It's going to be much more competitive for that global talent.
There are things we can do to smooth the path to make it easier for people to figure out what's really going on and also to give them really clear labour market information. There's a dearth of good labour market information for an immigrant to draw on. We should do anything we can to make it simpler and clearer so that they can make the choice to say, “You know what? Maybe it would be better if I didn't go to Canada. Maybe it would be better that I go to Australia or the United Kingdom instead. It might be better for all of us.”