I totally agree with you. I think one of the issues that we have and one of the things that we applaud about the new express entry system is the fact that there is more onus on the newcomer to educate themselves in terms of labour market research and their destination. We hope that goes even further.
There was a lot of talk in terms of our panel discussions of plan B: what happens if you want to come here and become a physician or you want to become a nurse, depending on what your education is, and if that doesn't work out what are you going to do? Some of those conversations have to occur and some of that research has to occur beforehand. I think the express entry system and the fact that it awards points for some of that knowledge and some of that information that the newcomer can gather before getting here goes a long way. I certainly applaud that.
There's a sense of shock and awe both from an employment standpoint as well as from a cultural standpoint. The issue we have found is that there's a huge change between the urban centres and the non-urban centres in terms of what you were talking about, which is acclimatization to the culture. Because there's a cultural community that's very visible and very active, the large urban centres act as a very large pillow as a landing area for a lot of those families. That's a big issue for us because it's some of the small urban centres that are experiencing the most growth and require that talent.