Through the chair to the member, I would add to that as well.
First and foremost, I think it's critically important that settlement agencies, as I mentioned, be well positioned to provide the tools and resources required to navigate our system. Coming to Canada is complex, as I recall from coming to Canada as an immigrant myself with my parents. You need basic information, tools, and resources to understand the map you need to follow.
To Audrey's point, it is critically important when working with those institutions and organizations for them to understand the benefit, understand the barriers, and have those good, solid, conversations, and have the leaders at the table who can make change in their organizations to ensure that the map works. You have to have the map, and then the map has to work.
In terms of the data piece, what I think is truly important for economic integration is to be able to understand our emerging needs and the way we work to accommodate that integration.
Ajax was recently designated as the first competitive-ready community in Canada. It looked at 175 factors, basically to assess our community readiness for investment. Playing a very strong role among them were diversity, immigration, and having the tools to manage that diversity and immigration. Having welcome centres and settlement services well positioned and a LIP was a huge factor in our success in becoming accredited. It talks about real attraction of investment that's real dollars and cents.
One of our biggest challenges with getting our designation was having access to real-time labour market data. There's that mutual plug: one, being able to speak to the resources we have, and two, being able to better predict. When we looked at our American counterparts with whom we were compared, we didn't have the same sort of robust dataset. My plug would be to ask how we get more localized labour market data and other data to ensure that we're ready, and also, how to speak to the investment of CIC, in this case, and it is attracting investment and employers to locate in Ajax. I think that's a huge win and speaks to the value of the programs.