I would just like to make it known to the general public that these mechanisms exist. NEXUS is not a household word. I think our community, being the tourism community, and the government and all other stakeholders could be doing a better job. But again, if even a portion of the revenue that's derived from NEXUS applications were reinvested in promotion, you would have more people involved in the program and that would take more people out of line.
On November 26th, 2013. See this statement in context.