That's a very good question. Thank you for asking it. We want to connect with them sooner rather than later. A lot of it is word of mouth. I personally went to visit the Canadian visa office in Hong Kong, because they issue all the visas to those individuals who receive invitations to Canada. I visited them to make sure the program was known to people.
It is not a mandatory program, but I think it's a wonderful program to ensure that people can start off at the very beginning, at the get-go, before they come to Canada.