I think you are right. We need to be focusing on it as a pillar of growth. That's good. Thank you for your thoughts on that.
I want to talk a bit about recruitment and who we're recruiting to immigrate to Atlantic Canada. Knowing that the composition of Atlantic Canada is more rural, for example, than the traditional areas that people immigrate to, do you have any thoughts on what we need to be doing, from a recruitment aspect, to increase retention? I would put that out to any of the three.