I think there's a real appetite there; I've been hearing it on the ground. For example, I heard a conversation about the creation of an app to highlight newcomer businesses, but the people who are speaking to the creation of this app—so you can find newcomer businesses if you want to support them—are not the newcomers themselves. They are people who have been in New Brunswick for ages and who recognize that we need to start rallying around our newcomers and their businesses and what they're bringing to the community. They would like an app populated by our newcomers with their businesses so that they can reach out to them, and support them, and go to them. There is a sense that it's changing.
In the past, we've said there's a balance, that we're going to be welcoming communities and our newcomers need to integrate, but in reality, in the past, most of the onus has been placed on the newcomers. I see that changing, and if we champion it and speak about it more, and we give people the authority to move forward with their ideas—this app is a really great example—then on the ground that retention element will be changing, I would expect, because that's really a concrete indicator that New Brunswickers who have been in New Brunswick for a long time want to reach out and do business with our newcomers.