Again, in smaller communities, that's more difficult. In larger areas like Halifax and Moncton, we're seeing that happening a lot more. We're actually seeing churches and other groups catering to specific ethnic communities. In smaller areas like Cape Breton, it might be more of a challenge, but it is fundamental.
That's why I said this is the biggest public policy challenge of our time, because it's going to take a major effort. We put lots of effort into certain areas, but I don't think we're putting enough effort into this one. Even with the Atlantic immigration pilot, unless it's changed.... It didn't come with any new federal dollars.
In reality we need to think about how we fund immigration. I like to say it costs $250,000 to take somebody born in New Brunswick to the point where they enter the labour market. If you bring in an immigrant, the cost to get them into the labour market is almost nothing, so if we have to spend $10,000 or $20,000 or $30,000 in public dollars to get that immigrant effectively integrated into society, it's still cheaper than a native-born Canadian. I understand the facetious nature of that comment, but it's an interesting point as we look at how we develop labour markets in the country.