The department has launched a really comprehensive recruitment and promotional campaign called Destination Canada. It's centred in Paris. We work with a number of francophone countries in the E.U. and we've just expanded this initiative to North Africa and to Morocco in particular. In addition, we've just created a port of entry at Pearson that provides francophone services to all folks who come. Certainly, promotion is a key area.
On the policy side, we've done a number of initiatives, such as our express entry system.