Yes, it plays an important role. A community has to identify where the demand is, right? Early on, even before RNIP was a thought, we identified where our major sectors are and what's in demand. We tend to target and work with partners not only in the GTA but also in Winnipeg. Thunder Bay, being closer to Manitoba, does have some partnerships there. We work within Winnipeg. We've been able to work with that.
It's important to realize what the community strength is and where its jobs are and identify that. I think that's important to promote not only at a local level but on the national level. If the federal government wanted to help market communities on the tourism side, not just a picture of the CN Tower all the time in your videos.... Thunder Bay is the 33rd-largest city in the country. Maybe show a picture of the Sleeping Giant once in a while, or show other communities across the country. You know that makes a difference, right?