First of all, there is competition internally, in Canada, among colleges and universities for undergraduates, depending on the profile of the student and what they are looking for, of course, because you also have to adapt to the individual.
Secondly, with regard to international competition, France has far greater means than Canada, because it invests much more than Canada in international promotion. We are also talking about other European destinations such as Belgium, Switzerland and Germany. These countries are our direct competitors.