Again, I'm glad Kellyann is here, because I can always point to what she said earlier.
It's just a matter of giving our people an opportunity to grow in this. We support it. We support the environment. We support what they're doing. We support their education. We support them all along the way to say they're part of this community, that this fire department is part of it, that this ambulance service is part of it. Everybody's part of it. Once you get that notion of belonging, then you'll want to do your job better every time. I have yet to meet anybody who has been put in that environment who didn't want to succeed. That's what I'm trying to suggest here. That's the environment we need to put in our communities. We can do that, but we're being stymied by different rules and regulations and laws, and to be honest, helpful people. That's where it comes from. That's the only way to do it. You support individual opportunities. You support individuals. That's what we're trying to do with this. Emergency management is a complex thing at home. It's not one of the glory items, either. You're not going to get your face on the cover of Time magazine by doing this work. It's hard work, but as you see, it's important.
That's how I would do it. It just comes down to promoting; if you have a product that people will like, then they'll keep promoting it more and more. That's the key.