No, we haven't had record profits, even if you go back to the first quarter. We've always taken a balanced approach on passing the cost to the consumers, given the relationship that we have with our customers.
There is a lot of competition. Jean-Pierre talked about some of the outshopping and e-commerce opportunities. There are also a lot of local operators, whether they be co-ops or local independent grocers.
It's really the long-term relationship that we have with our consumers. We are publicly traded. We're very transparent with the market in terms of what our margins are, and I can say that they're equitable to those of other retailers, keeping in mind that our business is global, so there is a lot of put-and-take.
I would say that it's the relationship with our customer. It's the commitment we have to the community through our promise. You can see that it's a very transparent process, because our financials are listed online for anybody to see.