Yes, we offer discounts. As I mentioned, 100% of the money we receive from the Nutrition North Canada program is passed on to the clients. We offer different discounts, for example 5% or 10% and various other benefits.
A co‑operative sort of becomes the heart and lungs of a village. A member of a co‑operative comes to us, like any other client, and makes purchases. However, what differentiates us from others is that at the end of the year, we give back to our members a percentage of the profits. That money is redistributed. That is our strength.
That being said, we have to keep our members, keep them engaged. The price pressure in the north is far greater than in the south because of operation and maintenance costs. It becomes out of control, unfortunately.