The question that was posed to me was asking my opinion on the level of appropriateness of the profit margins of a particular company. My responsibility under nutrition north is to ensure that the program is delivered, based on the terms and conditions of the program.
The one thing I will add is that we recognize that competition is an issue in many of the communities. That's why we've expanded the program to include active measures like direct ordering, which I believe some of the CEOs referred to this afternoon, as competitors. We have introduced other measures to give those consumers a choice. They're not necessarily just in retail. They could be direct orders. They could be buying clubs. They could be investments they make under the community food fund or—