Yes, there's definitely a sweet spot.
If you go to some communities in my area, there will be some who just won't use the first nations gas. They're first nations, and they won't use the gas station because of the tax amount. I'm thinking that if you're saving anyway, why don't you just use it? You know, you're saving, but they won't, because of the amount.
Then they have these different prices. Members get this kind of discount, and non-members get that kind of discount. There are all these little things that come up, so there's definitely a sweet spot.