There are actual benefits and perceived benefits. Some are tangible and some are intangible.
If you're talking about an indigenous procurement policy, and you want to claim that you have an indigenous business to access millions of dollars, that's a very obvious benefit. You're ticking a box, which you know no one will ever see, to try to access those monies, knowing that there's a smaller competition group because there are fewer indigenous people.
On the other side of things, you know that because there's a smaller number of indigenous people in music, in the arts, in Hollywood and in those different industries, you have less competition. By identifying as indigenous, you're far more likely to get an opportunity, a grant and possibly even an award—there might not be money attached to it.
Then there is the intangible stuff: I'm not part of all of the bad stuff that has been done to indigenous people. I have no role in reconciliation. I don't have to care about indigenous rights and be in that category of, “Well, my best friend says he's indigenous, and he doesn't care about land back,” and that person actually isn't indigenous.
There are lots of different reasons. I think some people think that it's just about ancestry and that as long as you have one drop of blood, you have the right to claim everything indigenous. It's a very colonial, exploitative mentality. I've heard lots of different reasons from different people. The perceived economic benefit, the notoriety benefit, the ability to get a job and you don't have to tell anybody—those kinds of things are far more prevalent.