I think what we've heard from people is that the options that are becoming accessible to them are still far too expensive. They are double or triple the price in the south.
Deloitte did a great report on digital equity recently, and one of the things I suggested was maybe a direct subsidy to northern consumers, recognizing that they pay double or triple rates. It's really just that as these solutions come into being, they're much more expensive than they are in the south. They're not yet anywhere close to price parity, at least in the communities we've heard from.