Thank you for that detailed response.
Professor Alfred Hermida at the University of British Columbia School of Journalism, who has researched Canadian digital start-ups, estimates that about 30% of local news audiences disappeared overnight due to Meta's blackout.
He stated:
If you're a local startup, the key thing you need to do is develop your audience and social media has become [a] very important [tool] for audience engagement. You don't have the marketing budget and the reach [of] the larger players...so social media is a good way to alert people that you exist.
I'm just curious to know if this kind of fallout was anticipated in the initial consultations. If so, was there feedback given to Parliament or to committee at the time, so that the impact could be considered as part of the legislation implementation?