Few industrial sectors can imagine as flourishing a future as the forest sector. It's curious, but I think that, 40 years from now, people will be fighting on earth over land use. We'll have to feed ourselves, and 9.5 billion human beings with more money in their pockets will eat. We'll be fighting to determine whether we should use the land for agriculture, for forests or for other purposes. The construction of highways, parking lots and mega shopping centres will no longer be fashionable. Priorities will be back in the right place. People will have to be fed and housed, and wood will be in the forefront. That's undeniable from an environmental perspective.
We have to convince the entire world. Consequently, the immediate decisions will be easy to make.