You're talking about all sorts of value-added innovative products, and certainly the money the government has given the research institute for transforming the industry will help with that. But Monsieur Chevrette is 100% right in saying the only way we're going to have value-added products or innovative products is to have a sound basic industry.
The forest manufacturing industry is like an ecosystem. You need the grass before you can get the impalas, before you can get the lions. You need the plankton before you get the sea horses. The only way we're going to have value-added, innovative products or differentiated products is for the basic commodity to be healthy.
Frankly, that's where our competitive advantage is. The Chinese produce wooden pens at wages that are one-tenth of ours. Wages in the forest industry are well above the average Canadian wage. The value for Canadians, the value for Canada's way of life is actually in basic extraction and first transformation, because that's where scarcity is. Labour is not scarce and engineers are not scarce, but natural resources are going to be scarce in the world, and we are going to get more economic and social value from extracting and transforming natural resources than we will by trying to compete with the Chinese on labour-intensive products.
We've got it backwards. We think it's high value going up the manufacturing chain, but it's low value. It's where people work for dirt-cheap wages. High value is closer to the natural resources.