I think there's one other thing to remember. First of all, we're the upstream petroleum industry, so we don't really speak on behalf of refiners and marketers who sell gasoline and other refined products. But from our general knowledge of that business, a lot of the fuel price, whether it's gasoline or diesel fuel or other prices, is taxes--taxes that go to the federal government and the provincial governments. So quite a bit of what you pay at the pump ends up going to Ottawa and Quebec City. That would be one thing to point out to a number of consumers.
As well, as Gary has pointed out, higher prices do spur more investment activity in alternative fuels, and they also support not just the industry in Alberta or Saskatchewan or British Columbia, but also a lot of the materials that the oil sands industry, for example, sources for new projects. A lot of that is sourced from foundries in southern Ontario and equipment manufacturers in Quebec and other parts of Canada.
So there is a spin-off and feedback relationship that goes into developing new and unconventional sources of oil and gas, which support the industry across the country.