I think those types of things can be very valuable. In a sense, some of us in the marketplace have jumped into that with our own incentives. My company offers people $1,000 to trade in a 10-year-old vehicle to get them into a new vehicle because of the environmental benefit. It's another aspect of selling in the marketplace, but it also has an environmental aspect.
I think the key thing on environmental technology is to recognize that there's a broad suite of environmental technologies that are making an impact. My friends from Ford have a wonderful new hybrid vehicle that they're bringing out. We have eight new hybrid vehicles, but we also have new technologies in terms of cylinder deactivation that is going to probably, just in its application into pickup trucks that will be sold by General Motors, save more fuel than every hybrid sold in Canada.
We have a whole raft of new technologies that are coming forward into the marketplace, and we are wise to take a technology-neutral approach to the supports we have so that we can let the technologies that really make the best difference, and that people want to buy, move into the marketplace rather than picking winner technologies and trying to incentivize them against the others.