Thank you very much, Mr. Chairman. It's our pleasure to be here this morning. We certainly welcome the opportunity to speak with you and your committee members on what is a very important issue for our industry and, I think, for Canada. I certainly would commend the committee for launching its study of the competitiveness of manufacturing in Canada, because manufacturing is still a very important pillar of Canada's economy.
I have distributed a deck, and within the constraints of the 10 minutes, I'm going to take you very briefly through the highlights of the competitiveness issues facing our industry in a global marketplace and the issues that we really need to continue to work on in close collaboration with the government on some policy initiatives.
Very briefly, I will explain where we are today in terms of a snapshot of the industry. This is a pan-Canadian industry; we have over 500-plus firms across the country and about 75,000 direct employees, in locations as far and wide as Lunenberg, Nova Scotia, and Sidney, B.C., on Vancouver Island. Last year our sales were just over $22 billion, and 85% were exported. When we talk about the issues of competitiveness, that's a key factor for this industry. We are a very successful exporting industry; over the last 10 years, the aerospace trade surplus for Canada has been more than $30 billion dollars.
We are a significant-sized industry when compared with others. About 1.85% of Canadian GDP is generated by the aerospace industry, and that's comparable to sectors like agriculture, mining, and electronics. This is also a high-wage, high-quality job industry. The average annual wage for aerospace workers is some $60,000, and that's significantly above the manufacturing average in Canada.
We're focused on commercial markets in civil aviation, primarily the end-use customers of airlines and air operators, but there are important components of the industry that focus on the defence and space market segments.
We're expecting to see some modest growth in 2006, and that's good news after what's been a very difficult period in the post-9/11 era. But the markets have certainly rebounded, and there are some significant new growth opportunities for Canada going ahead. I think that's best demonstrated by the fact that last year was a record year for new commercial transport aircraft orders. Boeing and Airbus each received more than 1,000 orders for new aircraft, and that's creating an order backlog that goes out quite a number of years. For Canadian firms, as important suppliers into those supply chains, it's obviously good news for the industry.
We have some other challenges, clearly, around the future direction of one of our major aerospace companies in Canada, Bombardier. So we have a mixture of very good, positive news and some challenges.
The biggest challenge really is around the nature of this industry in terms of its globalization. We're competing for business mostly outside of Canada, because we are 85% export driven. But beyond competing for that business, we're competing for the investment that will ultimately create new opportunities for Canadian firms. This is an investment-intensive industry, not so much in bricks and mortar capital expenditures, but in knowledge creation capital. It's a very heavily R and D intensive industry.
As an export-based industry, our challenges really hinge around sustaining a business environment in Canada, so that it continues to make sense for firms to serve global aerospace markets from Canada. Aerospace companies have chosen to locate in Canada, not because of the domestic market but because it has been a good place from which to serve global aerospace markets. The challenge going forward, then, is to ensure that we have that competitive business case. In the absence of that business case, current businesses and the investment for which we are competing are at risk.
When I look at how we would characterize Canadian competitiveness simply, and why we've been so successful over the last number of years—because this is truly an industry that does punch above its weight for a modest-sized economy in the world, and our power in aerospace is disproportionately large.... There are three principal factors that have driven that competitiveness.
One is our proximity, and the special access we have had, to the U.S. market. Some of that special access has been around long-standing defence/economic cooperation between Canada and the United States, built on a successive number of structures and arrangements that extend back to World War II.
Second, on a cost basis, we've been pretty competitive in Canada over the last number of years. Coupled with our access to the U.S. market, that has been a principal factor in why we've been successful.
Last, and certainly not the least, is that we've been a significant investor in innovation in this industry for a long period of time, and that's been the basis of much of Canada's world leadership in selected niche markets. We're world leaders in regional and business aircraft. Bombardier, for example, invented the regional aircraft business and invented, ultimately, the regional airline business as a result. But this also extends to other companies, whether they're in the propulsion sector, the simulation and training products sector, commercial helicopters, or major integrated systems. We are world leaders in a number of these areas, substantially because of our innovation and sustained investment in R and D.
So that's why we got to where we are today in terms of the competitiveness factor.
Going forward today and into the future, more importantly, what are the prospects for Canada? Well, the changing market dynamics are really starting to threaten, and are significantly threatening, two of those advantages that have helped us build a competitive aerospace industry in Canada.
One, this is a globalized industry; it's no longer an industry of national programs. When we're talking about the development of an aircraft or a space system or a defence aircraft, it's all about international programs, whether they be for the Boeing 787, the Airbus A380, the joint strike fighter, and Galileo, and I can go on. It's very much a globalized industry, with new entrants arising in Southeast Asia, in countries like India and China, and in eastern Europe. So in this kind of globalized environment, proximity to the U.S. really isn't that important anymore. So one of the significant competitive advantages that Canada had is eroding.
The other issue around preferred access to the U.S. market is that we're being affected by increasing controls over technology access into the U.S. This is still an industry that is significantly powered by U.S.-origin technology. Increasing constraints through State Department controls over defence technology and dual-use technology, and Commerce Department controls over access to the latter, are having an impact on our access to the U.S. market and our ability to partner with U.S. firms.
They are also having an impact in other markets. As we look at a globalized program where we may ultimately be dealing with partners in Japan, for example, if we're ultimately focusing on a U.S. program, much of the technology that we're going to be working on with our partners in Japan may in fact be U.S.-origin technology. So again we're constrained in that relationship.
So those issues around access to and proximity to the U.S. market are not nearly as strong and are continuing to erode.
On the cost side, two issues are squeezing us very significantly here.
One, I talked about the rise of new entrants in low-wage economies, whether they be in India, China, or eastern Europe, that are really threatening our ability to be a low-cost supplier. But quite frankly, the future for Canada is not in being a low-cost supplier, because that's a race to the bottom that you really don't want to win.
The second element of it, clearly, is exchange rates. We've seen a 50% rise in the value of the Canadian dollar versus the U.S. dollar over the last 36 to 40 months. That has had a huge impact on this industry. We're 85% export based. Much of those exports—65% of our total turnover—goes to the U.S. And whether the sales are going to the U.S. or other markets, or even to the Canadian consumer, for that matter, much of this industry's sales is denominated in U.S. dollars. Cost pressures aren't allowing us to raise prices in U.S. dollars, so as that Canadian dollar continues to go up, we've seen what used to be $15,000 of Canadian revenue, based on a $10,000 U.S. sale, reduced now to just $10,000 of Canadian revenue, and there's only so much you can do to lower your cost base.
So from a low-cost perspective or a cost-competitive perspective, those two issues of exchange rate differences and the rapidity, in particular, with which that dollar has appreciated over the last 36 to 42 months, and the rise of new low-cost competitors in emerging aerospace nations, have eliminated much of the cost competitiveness we've had, particularly down at lower values in the supply chain.
So where does that leave us? It really leaves us the area of innovation. If we're going to continue to be strong and globally competitive in that global market in aerospace, we really need to focus on how we can stimulate and encourage further investment and innovation—investment in product innovation, in terms of the new products our customers are demanding, and investment in process innovation, which will substantially increase our productivity. Those are the key issues going forward, in terms of how we become even more innovative, considering that's the basis upon which we need to compete.
We see three principal areas we need to work on in terms of the federal government, in particular, in terms of the policy environment.
One is sustaining direct investment support. This is an industry around the world that's predominantly driven by R and D investment through defence research and development budgets. The U.S. alone now invests more than $70 billion U.S. a year in defence research and development activity. Much of that money is spent in private sector firms where technology and intellectual capital is created, goes into defence programs, and ultimately, for very little additional investment--in fact, in some cases no additional investment--gets transferred over to commercial products. We don't have that kind of defence R and D investment budget in Canada, so we've created other mechanisms, TPC, for example. So we need to look at how we can continue to provide that kind of direct investment support that enables us to compete against countries that see massive amounts of defence R and D investment that ultimately comes into firms.
The tax system. Indirect support is another mechanism, and certainly we can look at ways to improve the SR and ED program, for example, but there's a limit to how effective the tax program and tax incentives can be to incentivizing and encouraging R and D investment, given the nature of the R and D aspects.
Last is effective leverage of government procurement. Today in particular, as we see the government poised to make what may be its largest series of aerospace procurements ever seen in Canada, potentially $10 billion, $12 billion, $15 billion of taxpayers' money expended on new airlift assets for the Canadian Forces, clearly we need to look at how we can achieve that primary objective while at the same time achieving other government objectives, in particular industrial development objectives and the power this investment can have in facilitating and implementing Canadian innovation.
Mr. Chairman, I'm sure I'm going over time a little bit, but those are the key issues we see from aerospace on a national basis, going forward.