I have one more question, just quickly, on tourism. I'm thinking of the Americans; we've lost a segment there. Americans, if you just look at their lifestyle, like to be amongst themselves. I would suggest they have visited Canada because we are very much like them.
Have we moved away from that, and can we or are we, in tourism, possibly looking at areas where we can show them that we've very much the same? Is that maybe some of the advertising that we're going to portray?