No. As I said, the non-residential opportunity in North America is $12 billion every year without any changes to building codes. It's largely because in the design community—architects and engineers—they do not come upon the opportunity to design with wood very often, so that knowledge isn't retained. It isn't improved over time.
We have a program to target upcoming projects. We send people in and convince them of the benefits of switching to wood construction. In almost every case, the cost is the same or less than a typical concrete and steel construction. It's a cultural thing in the design community.
Getting back to what Marta was saying about the concerted effort that Scandinavian countries have made over the last 25 years, Finland, by way of example, in the space of five years, doubled its per capita use of wood. It's a smaller country, but it is a country that has a large forest product sector, and their wood use per citizen far outstrips what is currently used in Canada. That potential market is there, but it is simply a lot easier to design a building like the one you did yesterday, rather than learning a new way and going forward.
We're working as much as we can to try to get over that tipping point with the design community, both in Canada and the U.S., as well as worldwide.