I think we would like some help in trade missions, whereby the cost of the trade mission would be covered to a greater extent by government. It used to be that some of those costs were either entirely or largely covered. This would help a lot, because it costs a lot of money--a large proportion of their marketing budget--for a medium-sized business to buy air tickets to China.
Obviously it has to be done so that it's not a lavish investment. On the other hand, there also needs to be some financial incentive to help Canadian companies become more familiar with the market there, and it's very real; I've been there many times.