It's certainly a challenge. I am not sure it's a total disincentive, but the consolidation in the retail sector has certainly been a challenge for brand-name food manufacturers. Of course, at the same time you've seen a proliferation of private label or no-name brands. In fact, Canada is probably the second largest market for no-name brands, and that reflects consolidation. At the same time, you're also seeing the expansion of mass merchandise retailers getting into food. So in Canada, for example, we will see Wal-Mart opening up superstores with a fairly large food component.
Regarding your point about getting squeezed on your margins, when you have a few giant players that have the ability to really squeeze supply chains, there is always a downward pressure on costs. So whether it's getting the price you pay to get your product on the shelf or getting squeezed by the very few people who can actually put your product on the shelf to keep your prices low, that obviously has a dampening effect. And that's why it's so important when you're facing that kind of pressure to have some avenue to grow where you can actually get out of that sort of price commodities cycle and actually make value-added products that consumers will actually pay a premium for.