There's quite a bit of opportunity there. Of course, that requires investment. For a lot of our companies, one of the routes to trade is to compete for North American product mandates.
I'll start by saying that you're absolutely right about pointing out that growth in this sector, from a natural perspective, is stagnant. So where is the opportunity for growth? The opportunity for growth here is in health. Health is the future of food.
In the next ten or fifteen years, I think we will see tremendous changes in the food supply and in the foods that manufacturers produce or can produce. If you want to export that food, if you want to make it available to your population, you are going to have to compete for a North American mandate to produce it. If you can't commercialize the innovation, your chances of winning a North American mandate are unfortunately very slim if you're a company operating in Canada.