If you believe that you are doing everything you can from a safety standpoint, then it comes down to image and perception. Do you believe that this is the real issue here? Or are we dealing with some other problem? We all have a vested interest in healthy food and processing industries and in ensuring that they are viewed in a positive light by consumers. Currently, the public is feeling rather uneasy. Industrial agriculture has resulted in some excesses which scare people.
What are you doing right now, or what steps would you like to take to rectify this situation?