That's a good question.
They're slightly different. The Middle East has a huge what we call feedstock. When we talk about feedstock, our industry is largely natural gas. The price of natural gas in Iran at one point was $1.25 to our $8. That feedstock is about 75% of the cost of production, so you immediately see that we're talking huge differences here. I think right now in Iran there are 17 plants being planned or being built. Now, they're always delayed and they take longer to develop than they usually do.
China is quite different. China, right now, has some cost advantages, but I suspect in the longer term they're going to close both on labour and on environmental costs that they're going to have to deal with. They have unbelievable demand. If you take a look at any consumer product sector--DVDs, televisions, and so on--they're all being built in China. Hence, the inputs, which are largely chemicals, need to be produced there. So their huge demand, plus the shifts of those industries, means there's a big market there, and most of the global companies are building plants in China as a result.
Is there any hope? I think the idea of us exporting chemicals to China is probably not very realistic. Certainly we're not going to be selling much to the Middle East. There is hope in the sense of the North American market. In fact, we are about 30% more productive than our equivalent companies in the United States. We do have the Alberta feedstock advantage, which we're working very hard to keep, so there's a very good opportunity for Canada to still play a significant role within the North American economy. That's the question: how big is our market share going to be within the North American economy?