Ultimately, the only way we are really going to get in under this is to have separate funds. I think it's really difficult to take institutions that from an historical perspective have always operated in one way, because they're institutionalized, attitudes are in place, and it's very hard to move beyond that.
So if we are serious about kick-starting this type of research, the preferable route is to create independent funds that are dedicated to applied research and driven from a market perspective.