On what has happened in the past, it's because of long-standing relationships between a number of these institutions and particular sectors. When Humber decided to build this integrated manufacturing centre, that really came out of the discussion and the pre-existing relationship with their business partners. All of these institutions have very long-standing, strong relationships with industry, so it is very much a collaboration.
There is a huge opportunity here. One of the things we want to start exploring is how to work with sector councils to provide and build partnerships. How do we go to different industry sectors, maybe the mining industry, and say, “What are your deficiencies? How can we help you and work with you?” When I talk about supporting that kind of collaboration, that's what I'm getting at--when we have partnerships between business and these institutions and government. That's how you actually market the product, because you already have a market that wants it.