Very quickly, I think we do as much collaborative research with universities right across the country as any company in Canada. We know the kinds of products we need to build. We have to have the wisdom as well to open our ears and listen to people with better ideas. And that's the give and take. So we may know we need widget A and we want it to be lighter, faster, whatever. We'll put out a call for that. If you provide something excellent you'll make millions of dollars, because we'll source it.
However, at the same time we need to listen to that. What has not happened is the joining of the dots between people who purchase and people who develop and that type of free-thinking research that's taking place in our universities. So the networks and clusters we're trying to develop in this Beacon Project we think is part of the answer to that, and that's supported by a lot of research by people like Porter and right here in Ontario, other professors as well.