I can illustrate that by putting it in terms of the automotive manufacturing context. For instance, there's no question that the entire automotive industry in North America will increasingly be sourcing certain low-cost items from offshore, and bringing them in. We do that now. It is a matter of competitiveness, to get at just what you're raising: the customer wants to have an affordable vehicle. Price in the marketplace is not only critical for us to compete against our competitors here, but if we want to export our vehicles and be competitive, it's also absolutely critical to that.
Now, there are some aspects of things we do better in Canada, because of our intellectual added value, that surpass a price differential. I'll give you an example. In the province of Quebec, we happen to be world experts in the development of resilient lightweight materials, which happen to be a byproduct of companies like Alcan and companies that have serviced the aerospace industry.
What we've tried to do in General Motors is to tap into that intellectual capability, and that's why we're working with four great universities in the province of Quebec, who will help us develop new lightweight plastics and new lightweight resilient metals. For instance, magnesium is now a replacement metal for a lot of different steel products that were formerly going into our cars; it reduces the weight and makes them more fuel efficient. So with these types of things we're trying to create niches of real expertise so that we can, as I say, develop something better, lighter and faster, and make up for a cost disadvantage.