Thank you very much.
Yes, certainly incentives, scholarships, and the like that have been provided have been very helpful. An additional comment from me would be to have some targeted incentives, if there are certain sectors you want to support, rather than across-the-board incentives for students. There's no harm in giving better incentives in certain areas.
When it comes to image, we're a middle person. Students are going to choose. Industry is going to hire. They usually have to go through some educational program to get to industry. If industry isn't attractive in a particular area like manufacturing, there's very little we can do to lure a student. They know if there's anything on the other side. So industry of course has to make the image of what manufacturing is more appealing, more attractive to youth, that it isn't all grunt work, working with your hands. The technology is as exciting, as advanced as any sector around. Kids love iPods. You name the technology. It's that same technology applied in the relevant context. The message isn't hard to get out. But what's there now is a 1930s movie of an assembly line, and that's very hard to overcome.
Government can help too. Any industry speaks and it's viewed as biased, self-motivated. Governments can help across the board. One attempt was made by the Canadian Manufacturers and Exporters to put a commercial together manufacturing guitars. It was really exciting. They had a rock group doing the background. They never had the money to launch it. I've seen a version of it. I'm using it in trying to attract students. But the nuclear industry is doing this very well lately, getting commercials out and promoting benefits. The image can be improved in getting right out there, even with commercials. And other measures could help.