In a nutshell, there are two forms of emissions that are particularly relevant for automobiles. There are smog-causing emissions, and there are greenhouse gas emissions. On smog-causing emissions, since the removal of lead from gasoline, we've seen new automobiles remove smog-causing emissions by over 99%.
To put it in human terms, if you burn a cord of wood in your fireplace, it will produce more smog than driving a full-size SUV around the circumference of the earth 36.5 times. To put it another way, if we painted that wall with a gallon of water-based paint, it would create more smog than driving an SUV to Vancouver and back again. We are down to very small emissions of smog from vehicles today.
The fastest way to accelerate the reduction of smog from automobiles is to get older vehicles off the road. A vehicle that's 20 years old emits some 35 times more smog than a new vehicle today. If we have a production of one million new vehicles into the marketplace in any one year, we also have one million old vehicles that are a 35 times greater problem than the new ones, if you will, on the streets.
One thing our company is doing is giving our customers an incentive. If they turn in a vehicle that's ten years old or older, they will get an incentive of $1,000 towards purchasing a new car. It's an industry-based incentive that's in the market, and it's working. We retired 17,000 old vehicles last year through the car heaven program that we do at the Clean Air Foundation.
The next challenge is clearly also the reduction of greenhouse gases. Greenhouse gases are simply a byproduct of the burning of carbon-based fuel. We wish there was a filter like a catalytic converter that could remove it.
We need strategies to reduce our reliance on carbon fuels. It means the electrification of our cars to hybrid fuel cells and other technologies or switching the fuel.
We are constrained. We can't make huge advances because there are no fuel standards in Canada. There are voluntary standards, but there are no regulations right now on the quality of fuel or the production of alternate fuels in the marketplace. It's a huge aspect. However, we are all bringing forward new technologies that allow us to do what our customers want, which is to spend less money on fuel.
On my last quick point, since we're time constrained, right now we have a national fuel standard for fuel economy in the United States. We follow it voluntarily in Canada. It's called CAFE. I won't describe it, but it's going through reform right at the moment.
The standard is becoming approximately 14% more stringent, as we speak, than it has been before. It is again continuing to raise the bar in terms of the fuel economy of vehicles that are out there. We expect it will continue to become more stringent as the reform continues.
Ironically, if Canada were to adopt by regulation the CAFE standard in the United States, we would do even better than the United States. We would lock in some of the advantages we would get in Canada by virtue of the fact that we tend to have smaller cars.