I'd just like to expand on that a little.
Where our company and I personally have put our focus is we're all the way down to the grade school level now. We're down giving tours to the kids in grades 7 and 8, showing them the technologies.
One of the problems we face is with the parents and even guidance counsellors, for that matter. Three months ago I had three buses full of guidance counsellors come through my shop, and they were completely amazed at what we had and how the people worked: people don't sweat; our plants are air-conditioned. You have the old stigma that these are sweat shops and everything else, and nothing could be further from the truth.
We approach it with the young people, trying to encourage them and letting them know what's there, that these jobs are available. We don't wait until they get all the way through high school and are looking to graduate in grade 12. With the Ontario youth apprenticeship program, we even hire these kids while they're in grade 11 and they earn wages as well as time towards their apprenticeships.