I think we've fallen asleep at the wheel. We're talking about a whole culture that's evolved around our industry. You mentioned it: advertising. That's a huge cost. We're taking that out.
I'm hearing a lot of other things: we heard about energy, about the Shanghai Three Star Stationery Industry Corp. in China, and we heard about productivity. But I'm surprised that until we got to Windsor, and also heard from you today, we hadn't heard about intellectual property and patent rights, those things that we understand. We understand why we pay more for a pair of shoes that have the big name.
I'm concerned about this, and I'm surprised that nothing's happened.
Peter.